Oh yes fall is that time when homeowners, landlords and property managers start prepping for winter.
Heating systems get serviced, gutters cleaned, roofs inspected and plumbing checked before the cold hits. And guess where they go first when they need a contractor?
Yep that’s right it is Google Maps the one and only hope.
And for all the local service companies out there this is that golden season to get serious about visibility.
If you are not in the top results then you are as good as nothing when demand spikes up.
So let’s talk about why dominating Google Maps for local businesses is so critical this fall, what trends are driving it and how you can lock in more leads before winter.
Fall = Absolute Peak Season For All Service Calls
When the seasons change automatically all the service calls skyrocket. I mean just think about it fellas:
- Plumbers get calls for pipe insulation and heating checks.
- Roofers get calls after fall storms.
- HVAC pros get calls for furnace tune ups.
This is where all of the local SEO fall strategy pays off. People don’t flip through phone books.
They only and will always search for a plumber near me or a roof repair [city] on their phones.
And if your business isn’t ranking in Maps then kiss those calls goodbye as they will definitely be going somewhere else.
The Map Pack: The Prime Real Estate You Can’t Ignore
That is right the Map Pack you know those three listings under the map that dominate all the screens especially on mobiles.
Studies show the majority of clicks go there and I know that ranking in organic results below the map is still good but if you are not in the Pack then you are leaving leads on the table.
So that is why learning the right Google Maps ranking tips is more important in the fall as this is the time when competition is tight and demand is high.
And the good fellas from Oastreck here explain the mechanics of this in their blog on how to rank in Google’s Map Pack so be sure to check that one out.
Seasonal SEO Strategy: Why Fall Is So Demanding?
SEO isn’t static like it just sits there forever. No it shifts with customer behavior and Fall searches reflect that urgency in ways like:
- Furnace repair near me.
- Emergency roof patch.
- Gutter cleaning today.
Your seasonal SEO strategy should match that urgency. So make sure to update your Google Business Profile with seasonal services, post fall related updates and make sure your reviews mention that current work for example quick heating repair in October.
Because Google will always value relevance and if your content, posts and reviews line up perfectly in one place with the fall local SEO trends then great news you are more likely to rank high in top results.
The Common Mistake: Letting Listings Go From Fresh To Stale
Many service businesses update their profile once and never touch it again. Why is that? Because that is a killer.
As a stale profile says we might not even be open and Google rewards businesses that look alive.
So What To Do?
- Update your business hours especially for holidays.
- Post photos of seasonal work like roofs before winter or heating repairs etc.
- Share short updates that go like Now booking fall furnace checks.
- Always ask for reviews and don’t forget to mention fall services.
And if you want more step by step details well big brother Google is here to help and has outlined some of the best practices for Business Profiles.
Proof Really Matters More In The Fall
Customers are always picky when winter’s around the corner. All they want to know is if you will actually show up.
And that is why proof like reviews, photos and certifications really do matter more now than ever.
- So make sure to showcase reviews that highlight fast response times.
- Add photos of recent fall jobs.
- Display accreditations or guarantees up front.
BrightLocal here has research showing how much reviews influence calls especially in local searches. So here it is check out their masterpiece on the consumer review survey.
And if fall is too busy to gamble on weak visibility for you then Oastreck is here to help you dominate Google Maps with strategies that actually work so come on and Get your profile optimized today.
How To Boost Leads With Google Maps This Season?
It’s not just about ranking. No it is more than that it is about converting. So to actually boost leads with Google Maps make sure your profile includes:
- A strong call to action that looks something like Call Now for 24/7 Plumbing.
- Updated service categories tied to fall work.
- Messaging is enabled so you can let customers text you when they want.
- Links to booking or quote request pages.
And for your information these aren’t gimmicks they are features Google offers and most competitors don’t use them.
So come on and use it because this is your edge to do much better than everyone else.
Local Service Business Marketing Beyond Maps
Yes Maps is crucial but make sure to tie it into your broader local service business marketing.
Which means:
- Running seasonal ads pointing to your Map listing.
- Sharing fall promotions on social media.
- Linking your Google Business Profile to your website’s seasonal landing pages.
Because Maps drives discovery and your site and ads close the deal.
Conclusion
Fall is one of the busiest seasons for contractors. And if you are not visible on Google Maps, you are losing calls to competitors who are.
The businesses that dominate Google Maps this season will ride momentum into winter while the rest scramble for leftovers.
So the steps are simple here people always keep your info consistent, update your profile with fall services, showcase proof and stay active because Google rewards businesses that look alive especially during peak search seasons.
And Oastreck can build seasonal SEO strategies and Google Maps optimization that help local contractors turn fall searches into booked jobs.
So please don’t wait until winter and contact Oastreck today and let’s make a real difference out there.
