If you own a roofing company then you have probably noticed something frustrating and that is when someone types roof repair near me into the Google search bar and the top spots on Google Maps are often taken by big chains or franchises.
Since they have got much bigger budgets, teams, and resources that you can only dream of.
But here’s the secret local SEO levels that play field. Because a small roofer can still win the map pack if they get the details right and this is where Google Maps SEO for roofers comes in.
Why Should Google Maps Be Your Top Priority?
Most roofing customers aren’t scrolling through 10 pages of search results.
And this is true they will look at the top three listings on Google Maps and make a call. So if your roofing business isn’t showing up there then that is bad news because you are absolutely invisible at this point.
So that is why local roofing company SEO is less about broad ranking and more about local visibility.
The map pack is where the leads are. And if you are not there then your competitors are going to start scooping them up for their success.
How To Rank A Roofing Business On Google Maps?
So what actually moves the needle? Here’s how to rank a roofing business on Google Maps:
- Optimize your roofing contractor’s Google Business Profile with accurate NAP which is the name, address and phone number.
- Upload real project photos like finished roofs, team at work or before and after shots.
- Collect reviews consistently not just once in a while.
- Add detailed services like roof leak repair, shingle replacement and storm damage roofing.
All of this here is not rocket science but the sad thing is that many ignore it. And it makes a big difference.
And if you want to be even smarter then we at Oastreck have just the right step by step plan for ranking your roofing company higher on Maps. Because we specialize in local roofing company SEO that drives leads so come one and work with Oastreck today.
Outranking Big Roofing Chains Isn’t Impossible
Many famous organizations and their chains rely on their brand name but they sound so generic and boring because they often use the same copy paste listings across dozens of cities.
And that is where a local roofer can beat them so if you take the time to fill out every detail, keep it fresh with updates and respond to reviews. Big brother Google is going to be very proud and reward you with so many goodies.
And that gentleman is how you outrank big roofing chains even if your budget is smaller.
Your very own local effort will easily beat big corporate laziness every single time.
The Man Who Jumped Ahead Of A National Brand
One roofer in New York was buried under a national chain’s listing. After six months of ignoring his Google Business Profile he finally decided to get serious.
So Oastreck’s experts worked on tightening his NAP, added weekly posts with photos of recent jobs and pushed for more reviews.
And could you believe it within three months he was showing in the top three map results for roof repair near me and the calls tripled.
The national brand? Well they are still there but no longer the first choice and that is the power of Google Maps SEO for roofers done right.
So if this guy can do it why can’t you call us now and let’s take the fight to your competitors asap.
Local SEO Tips For Roofers That Actually Work
Ok so let’s skip right to the juicy fluff. Here are some of the best practical local SEO tips for roofers you can use right now:
- First make sure to ask for a review the moment you finish a job. Don’t wait.
- Post updates on your Google Business Profile weekly because even simple photos of recent roof work keep your listing fresh.
- Make sure your service area is clearly listed because Google needs to know where you actually work.
- Build clear and engaging citations on local directories. Accuracy matters here people so don’t skip it.
All of these little actions stack up and they are guaranteed to send signals that boost a roofing company’s online visibility without requiring a massive budget.
Roofing Leads From Google Maps: Why Are They Better?
A click on your website is one thing but a call from Google Maps is another.
People searching on Maps are ready to hire as the majority of them are not researching roof design trends. No they are thinking I need someone to fix this leak today.
And that is why roofing leads from Google Maps can convert at a much higher rate than any other ordinary traffic.
Don’t Forget The Content And Website Support
Google Maps doesn’t exist in some faraway isolation and if your website is slow or thin on content then oh boy it is going to drag your rankings down real hard.
So please make sure to support your listing with:
- A fast loading site optimized to be the best out there.
- Clear quality pages that explain each service you offer without sounding like robots.
- Local landing pages that target towns or neighborhoods or the demographic you wish to attract. Your choice.
And so all of these combos together keep your roofing company’s online visibility consistent across the board. It’s not something you want to compromise on or you will regret it trust me.
Conclusion
Big chains might look unbeatable but they are not. With the right steps optimized profiles, consistent reviews and local citations even you as a new startup can rank a roofing business on Google Maps and compete head to head.
Because Google favors accuracy and activity, not just size and if you put in the right steady efforts then you will start to see your company climb.
And once the going gets rough Oastreck helps roofing companies win more jobs with proven Google Maps SEO for roofers from roofing contractor Google Business Profile optimization to full roofing company local SEO campaigns.
So if you want more roofing leads from Google Maps and a way to finally outrank big roofing chains then we have got your back. Partner with Oastreck today and let’s outrank the impossibles.
