Running a contracting business is messy. As there is always a job to finish, a client to call and a quote to send etc and so on.
And you may ask where the hell is Marketing? Well it is most of the time it’s on the back burner and honestly, it’s easy to ignore.
But here’s the deal friend your Google Business Profile posts might be the first thing a potential client sees. Ignore them and you look inactive. Keep them updated and suddenly you’re the contractor people trust.
So if you are ready and waiting let’s talk about the real Google Posts strategy for contractors.
You know what I am talking about the kind that gets noticed, doesn’t waste your time and actually brings calls through the phone.
Why Does Posting Weekly Really Matter A Lot?
A lot of contractors post once and forget about it. Maybe a photo here, a short update there.
And then nothing. So customers scroll past, Google notices inactivity and your profile drops all the way down in the rankings. And that’s so many leads lost pure and simple.
So if you don’t want that then do three big things:
- Show that you are active because clients like to see a business that is alive, working and busy.
- Build trust as fresh updates tell people that you are current, on top of projects and reliable.
- Boost your SEO because Google notices frequent, relevant posts which helps your profile rank better.
It is simple. And if you are serious about local SEO for contractors then this is one of the easiest ways to get visibility without spending a dime.
What to Share Each Week?
Contractors often freeze up at this same question and that is What do I post? The key is to think of your posts like stories from the job site. Here’s a practical weekly plan.
1. Highlight a Project
Did you just finish a deck, a kitchen remodel or a roofing job? Well then snap a before and after shot and post it.
Add a line about the challenge and how you solved it because people love seeing proof. And that my friend here is a real contractor marketing ideas in action without sounding salesy.
2. Answer Common Questions
Clients ask the same things all the time. How often should I service this? Do I need a permit? Turn those into posts. So answer it all once publicly and now every client can see it.
This builds authority while saving you time. Classic contractor Google My Business guide stuff.
3. Share Seasonal Tips
Contractors live by the seasons. Winter brings frozen pipes, ice dams and heating problems.
Spring and summer bring landscaping, roofing or AC projects. So use posts to give clients simple warnings like Check your gutters before the first rain or Inspect your irrigation system for spring startup.
Make sure to do timely posts so you can get more engagement.
4. Post Customer Testimonials
Got a happy client? Screenshot or quote their review. Add a photo of the completed job if possible.
Social proof like this matters more than any slick ad. Because it shows people you are reliable and it’s one of the easiest ways to make a post convert.
5. Announce Offers
If you are running a promotion then what are you waiting for? Just post it. Even simple discounts like 10 percent off gutter cleaning this week grab a lot more attention than you think.
And that is how weekly Google Posts tips turn into leads fast.
Common Posting Mistakes to Avoid!
Contractors often overthink or underdo it. So here is what to avoid:
- Posting once and forgetting it. That’s worse than never posting.
- Copying and pasting generic text like customers notice and Google notices that have zero effort.
- Using no visuals I mean even a quick phone photo beats stock every time.
- Being overly formal when real human tone wins.
So How Do You Stay Consistent?
Posting weekly sounds like a lot but it doesn’t have to be. So make sure to set aside an hour or two each month, prepare four posts with photos and captions and schedule them.
Boom your profile is covered for the month.
And if the time is hard on you then don’t fret because Oastreck is here to get the show on the road as we can handle and create a Google Posts strategy for contractors that is consistent, smart and designed to generate calls while you focus stress free on more important things to do.
Extra Tips for Better Posts
Here’s how to make posts actually work:
- Keep captions short and clear. People skim.
- Sprinkle keywords naturally on what to post on Google for contractors, contractor Google My Business guide without overdoing it.
- Show real work, not stock photos.
- And this is not a drill so please make sure to always include a subtle call to action that says something like Call today for a free quote or Book your inspection now.
Even small tweaks like these make your posts perform better.
But if posting consistently feels impossible let Oastreck take over because we manage posts, suggest ideas and make sure each update actually converts leads.
So that you can stay on the job site and we can keep your profile visible.
Going Beyond the Basics
Some contractors take it even further where they:
- Track which posts get the most clicks and calls. Repeat what works.
- Mix post types like project updates, tips, testimonials and promotions where variety keeps your profile fresh.
- Link posts to contact forms or landing pages to capture leads immediately.
These small strategies turn simple weekly posts into an absolute power lead generating engine.
Why It Pays Off
Posting weekly vs. sporadically is night and day. Consistency always builds trust with both clients and Google and it increases visibility, credibility and conversion rates.
So good news for you then as you don’t need perfect posts all you need to do is be a human and be consistent.
- Profiles with regular posts rank higher in maps.
- Project photos get more clicks than generic service listings.
- Seasonal tips drive calls at the right time.
Conclusion
The simplest marketing tactic for contractors? Well it is to show up. So make sure to post consistently, share projects answer questions, offer tips, highlight testimonials and promote offers when relevant.
And most of all don’t sound robotic and keep it nice and human, raw and helpful.
And if you want real experts the best pros to take this off your plate and make it simple then look nowhere else because Oastreck can handle everything.
From planning posts to posting, tracking and turning them into real leads they know how to make the Google Posts strategy for contractors actually work.
So don’t wait and get that HELP today to make a better profile that starts converting into real sales.
