If your website looks great, your services are top-notch, and your business is listed on Google, Yelp, and other directories—but you’re still not showing up in local searches, then this might surprise you:
Your inconsistent NAP (Name, Address, Phone) information might be killing your local SEO.
Many plumbers, HVAC technicians, solar installers, and home service pros across Queens, Brooklyn, and Long Island unknowingly hurt their rankings just because their contact info doesn’t match across the web.
In this blog, we’ll explain exactly what NAP consistency is, why it’s crucial for local SEO, and how Oastreck helps service-based businesses fix this hidden ranking killer.
What is NAP Consistency?
NAP stands for:
- Name
- Address
- Phone number
These are your core business identity markers online.
NAP consistency means that your business name, address, and phone number appear the same, down to punctuation and formatting, across:
- Your website
- Google Business Profile
- Online directories
- Social media pages
- Local business citations
For example:
| Good | Bad |
| John’s Plumbing & Heating | Johns Plumbing and Heating |
| 123 W. Main St, Brooklyn, NY | 123 West Main Street, Brooklyn |
| (xxx) xxx-xxxx | xxx.xxx.xxxx |
Even small differences can confuse search engines and reduce your credibility.
Why Does NAP Consistency Matter for Local SEO?
Google uses your NAP information to:
- Understand who you are
- Trust your business as legitimate
- Determine your location and service area
- Decide whether to show your local search results and Maps
If your NAP info is inconsistent, Google:
- Getting confused about your business
- Doubts your legitimacy
- Fails to connect all your listings to one entity
- Drops you from local map rankings
Google’s Local Search Ranking Factors:
According to Moz’s Local Search Ranking Report, consistency of citations/NAP is one of the top 5 local ranking factors.
Inconsistent NAP is like having multiple online identities. Google doesn’t know which one is real, so it ranks you lower.
Signs Your NAP May Be Hurting You
- You changed your address but didn’t update all directories
- You rebranded or shortened your business name
- Your phone number format varies across platforms
- You used a tracking number on one listing but your original number elsewhere
- You found multiple listings for your business with slightly different info
How to Fix NAP Inconsistencies
- Run a NAP Audit
Start by identifying every place your business appears online. Check:
- Google Business Profile
- Website
- Yelp, Angi, Houzz, Thumbtack
- Facebook, Instagram
- Bing, Yahoo
- Chamber of Commerce or local directories
- Choose a Standard Format
Be consistent everywhere:
- Decide on one version of your business name
- Use the same format for your street address
- Format your phone number the same way every time
Example:
- Business Name: Mike’s HVAC & Cooling
- Address: 112 East Avenue, Brooklyn, NY 11201
- Phone: (xxx) xxx-xxxx
Use this format across every platform.
- Update Your Citations
Manually or with help, go to each directory and:
- Claim your listing (if unclaimed)
- Update the name, address, and phone
- Delete duplicates or old listings
- Request mergers where needed
- Keep It Updated
Any time you:
- Move to a new address
- Get a new number
- Rebrand your business name
…you must update all platforms immediately.
At Oastreck, we help our clients stay on top of their NAP across 50+ directories through automated monitoring and real-time updates.
Go through the video and you can have a better understanding.
SEO NAP Consistency – Boost Your Local SEO Rankings
How Oastreck Handles NAP Cleanup & Local SEO
We specialize in local SEO for service-based businesses, which means we don’t just stop at building you a nice website or Google profile—we go deeper.
Our NAP Consistency Service Includes:
| Task | What We Do |
| NAP Audit | We scan 50+ directories and platforms for inconsistencies |
| Fixes | We claim, clean, and correct all listings—manually and using trusted tools |
| Merging Duplicates | We remove confusing extra listings that hurt SEO |
| Syncing Info | We keep your NAP info synced everywhere, ongoing |
| Boosting GBP | We connect your cleaned citations to reinforce your Google Maps ranking |
This is part of our Local Maps Optimization System, designed to get you to the top 3 local search results, and keep you there.
We offer you several services including:
For more services, visit our page and you can get an idea of how we make businesses visible.
Small Errors = Big SEO Problems
It may seem minor, but a small inconsistency in your business name, address, or phone number can cost you many losses. Local SEO is about clarity, trust, and authority, and NAP consistency plays a massive role in that.
So, ask yourself:
- Are your listings clean?
- Is every piece of contact info identical?
- Are you sending one strong signal to Google—or 12 weak ones?
If you’re not sure, let Oastreck run a free NAP audit for your business.
We’ve helped plumbers, HVAC techs, and contractors all over New York get back on the map—and stay there.
📞 Request Your Free NAP Audit Now
🌐 Visit Oastreck.com to learn how we boost your local presence the right way
