Missed Calls = Missed Money Use CRM To Catch Every Lead
Ask any small business owner what hurts the most and they are going to tell you that it is not the slow months nor the bad reviews. In fact it is the leads that call once and never even bother to ask how we are doing ever again. You know what I am talking about […]
How To Build A Local Landing Page That Actually Ranks?
Alright let’s be honest most of the so called local landing pages are boring, copied and never made it past the third page on Google. And why is that? Well it is because they are stuffed with city names and buzzwords that don’t sound remotely like an actual human being and that is exactly why […]
Free Google Tools Every Business Should Use But Rarely Does
Ok fellas here is the thing and that is most small business owners think SEO tools are expensive, complicated or not worth the time. Big mistake because Google the same giant everyone is trying to please has already given you a full set of free Google tools for businesses that can help you climb local […]
How Website Aesthetics Influence Your Conversion Rate
When someone lands on your website, they make a judgment in less than a second. And it is not about your pricing, not about your reviews but about your design. That instant reaction decides whether they stay or bounce. And here’s what we at Oastreck have seen that a good design isn’t just about looking […]
Common SEO Scams Targeting Local Businesses And How to Avoid Them
Now if you have ever been pitched about a page one ranking in 30 days or had someone claim they could flood your website with traffic for peanuts. Then I am sorry to say that you have encountered the kind of SEO scams for local businesses that nobody talks about until it’s too late. And […]
Why Your Competitor Is Outranking You (And How to Take That Back)
You know you are working absolutely solid when your customers say they love you. Yep we all want that don’t we fellas? And yet when you type your main business name into Google, your competitor’s name always sits above yours. You can’t stand that shame can you? Yeah I know that stings because it’s not […]
Top Elements Your Homepage Must Have By This Time Of Year
Let’s be real here shall we? You know that most homepages aren’t working hard enough not like the way we imagine and want them to. I mean sure they look really nice, maybe load fast but the problem is that they just don’t sell. And that is the reason why so many are struggling to […]
What We’ve Learned From Analyzing 100+ Local Service Websites
Now if you spend enough time studying how local businesses show up online then of course a pattern will start to appear. Where some sites pull in daily leads by their hundreds while others sit there gathering digital dust barely trying to catch a handful. So after reviewing more than a hundred contractor, roofer, plumber […]
Plumbers, Roofers, HVAC Pros: Is Your Website Built For Mobile Customers?
One night a homeowner’s basement floods at 11pm. The first thing they grab? No it is not the delicious cheezy pizza. Yes it is the phone. And then they type an emergency plumber near me and scan the first results and tap the site that loads fastest and looks the easiest to call. And that […]
Service Business Websites: What Works And What Turns Customers Off
You land on a service website. And what is the first thing you do? Well most people scan for three things and they are can I find what I need quickly, does this look legit and can I contact them now? And if the site fails any of those well you are gone like the […]